This program is membership-based and content-driven. Simply put, fans of the tournament sign up to be members of The Honda Classic Caravan to receive exclusive content – i.e. breaking news, merchandise discounts, ticket offers.
When 'Caravan' members receive this content notice via email, they in turn push it out to their facebook and twitter accounts. In doing so, each time members engage through this program, they earn points in various categories – i.e. posting content, click-throughs generated, new member recruitment. The more points members earn, the greater the likelihood is they will win special Honda Classic prizes.
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