As part of The Honda Classic's plan to extend the reach of the tournament over a 52-week platform, the tournament has created Golf Exchange, a comprehensive golf-themed show which airs each Sunday morning from 9 a.m. – 11 a.m.
Russ Evans, who has broadcast in the local market the past six years, produces and hosts the weekly show along with guest hosts from the golf and sports business world.
"The Honda Classic took a seasonal golf radio show, previously running only seven months a year, and brought it up to a completely different level as part of the tournament's long-term branding plan," Evans said. "The local golfing community now has a year-round program with PGA TOUR insiders perspective, while The Honda Classic has a platform to raise awareness for the tournament and its surrounding events to the South Florida community."
The show features coverage of tournament play on the PGA, LPGA and Champions Tours, frequent interviews of touring pros and television analysts, and discussions of local golf events. Sports business expert Rick Horrow also has a weekly segment on the show to discuss various golf business and law-related topics.
"The introduction of this radio show is a continuation of The Honda Classic's efforts to extend our brand onto a 52-week platform throughout the area," Honda Classic Executive Director Kenneth R. Kennerly said. "When people think of The Honda Classic, we want them to relate to more than simply a great PGA TOUR golf tournament. We have added several support events and this radio show to advance that cause."
The show broadcasts live from the ESPN 760AM/106.3FM studios as well as remote locations throughout the Palm Beach County community, every Sunday morning from 9 a.m. – 11 a.m. It is South Florida’s only local golf radio show, and the only show presented by a PGA TOUR event.
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